K5 magazine spots

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Process

The phsyical elements were created by drawing, painting, cutting, and attaching various elements. They were then photographed, color corrected, and overlayed with digital elements. The top piece also uses my own original photographs.
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Project info

Proposal for a series of ads for nine nationally distributed action-sports magazines.

client: k5 Boardshop
creative direction: Jacob Heftmann
art direction & design: Jacob Heftmann
photo credit: Jacob Heftmann, K5 staff
project status: www.loremipsum.com