Project info
Pathway requested a landing page for customers arriving from email. The primary goal of the page was conversions from this type of user, so the navigation options were minimized and a clear call-to-action was provided. Additionally, the page had to fit into the grid and visual design already employed elsewhere on the Pathway site.

client: Pathway Genomics
creative direction: Troy Foss
art direction & design: Jacob Heftmann
photo credit: istockphoto.com